Go To Market
Transcript: Go To Market Why Wei Dodd? Intimately familiar with R&D, and BNB process Identify stakeholders and get things accomplished Expatriated assignments in Taiwan to start a System Validation organization Read and speak Mandarin, understand multiple cultures Able to anticipate Comfortable dealing with suppliers, utilizing ODMs’ resources to accomplish both companies’ goals Small business owner EDS connection Works hard and enjoys life Matrices Track the P&L against ASPIRE Time-to-market – at BNB product launch Re-visit dock strategy on product alignment Faster turnaround to validate docks Better quality Provide a forum to capture corporate customers’ desires, and dislikes; and transform those information to opportunities New accessories being developed, deployed per quarter Number of Accessories made to each platform’s PDD Docks – Green Utilize EDS resources – Bottom-line and Top-line growth It is critical that our accessory attach and gross margin dollars continue to increase as AUPs of computers continue to fall Different retail channels Collaboration with consumer marketing Individualize USB Docks Accessorize for S, ALC, and Mini Actual Efforts Enterprise Accessories Top-line growth – conduct multiple marketing campaigns to increase sales, value proposition Bottom-line growth - Find new suppliers results in cost savings
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