Sales Presentation Proposal
Transcript: Eric Tao (BEng, Electrical Engineering) Sales Manager China electronics sales experts with strong local intelligence network that is difficult to penetrate from outside Led a sales team covering the entire HMI product category Created annual revenue over USD8million Strong technical understanding of HMI products (gyroscope, e-compass, EM pen, TP module, etc.) Johannes Huang (BSc Physics+ BEng with minor in Math) Project Manager Professional experience with OEM, fabless and embedded software vendors Currently based in China; has also worked in Taiwan, Belgium and UK; travels frequently to Korea and Japan Skilled at communicating with commercial and technical teams at the client HQ Strong technical knowledge on embedded software, DSP, audio and wireless communication There are two main methods for distributing apps and games in China The different types Usually a CPS model Can be based on ranking- companies pay to rank higher on apps' list: Approximate cost it 300,000 per month for top three position Apps can be uploaded to smaller stores for free, but generally download quantities are low Top ranked apps- leaders in their sector are preferred for pre-loading (Wechat, QQ etc) Utility apps- input methods, security, search are more desirable Table of Contents Distribution Channels Apps favoured by manufacturers App Stores- Internet Companies As a team: Contact Core Team Sales Representation Proposal Online App stores Pre-loading PART 1: ANALYSIS Charging methods We have included a market analysis of the Chinese application and mobile games distribution methods. This includes: Pre-loaded Apps and Games China's three state-owned operators- China Mobile, China Unicom, and China Telecom- all have their own app stores PART2: PLANNING Many of China's App stores are owned and operated by internet companies Apps have to be approved by the operators before they are listed The operators decide which Apps should be installed by manufacturers onto phones In comparison with manufacturers, the operators are generally the most difficult stakeholders to work with App Stores- Network Providers Executive Summary...... 3 Part 1: Analysis...... 7 Part 2: Planning...... 21 Appendix...... 23 We have strong market intelligence and sales experience for HMI and touch module related products We are a small team with both local China knowledge and an international view and exposure We are strong at communication We have offices in 3 major Chinese cities We are young, energetic and have a passion to succeed App Stores- Manufacturers Pre-loaded Apps and Games We have extensive sales experience for technologies related to the smartphone and tablet sectors We have extensive experience working with Western tech companies We provide effective communication with our clients' head office, on both a technical and commercial basis We will hire the best FAE we can find to deliver technical support MOST IMPORTANTLY- We Have the Passion to Excel! Executive Summary Main Stores- Baidu, QQ, 360, 163 Major Independent stores- AppChina, Anzhi, Gfan, Hiapk, Liqucn, Wandoujia, eoemarket and 91Market Smaller phone manufacturers always charge by CPA i.e. payment by installation capacity CPS charging is almost never used The current market price is from Y 0.8-Y 2 per??? Most major manufacturers- Xiaomi, Huawei, Lenovo, and Meizu- install their own Integrated app stores onto their handsets Charging is usually on a CPS basis- either 50/50 or 40/60 Some stores will increase app rankings for a fee Conclusion Distribution of Apps through these stores is charged in the following manner: However, there are sever points to be aware of: Main manufacturers have their own applications and app stores- preference for own products Limited phone storage discourages pre-loading, especially for cheaper handsets App quality and aftersales can' be controlled by manufacturers In Europe and North America, other than basic utility apps (calculators, calendars, galleries etc), pre-installed applications and games are relatively uncommon. In China, the opposite is true, with manufacturers more open to pre-loading Distribution Channels Executive Summary There are two main methods for distributing apps and games in China Pre-loading Online App stores Johannes Huang CEO ChinaStepOne Office: + 86 (0) 755 2360 0549 Mob: +86 186 2036 1284 Skype: chienyu.huang johannes.huang@chinatsepone.com www.chinastepone.com Why ChinaStepOne?
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