Professional Sales Presentation
Transcript: GOAL! Step by Step Manual Following these steps the success of the presentation is almost guaranteed. Do not forget the most important two steps: Be professional Have fun Requirements for a catching presentation Know your point Gather all associated materials including a sample of the product, note cards, and data sheets to practice the presentation Focus on the target audience: Are they experienced sales people? Did they just joined the team/company? Do they have basic/advance knowledge of the product? Eye catching formatting: Information should be very easy to find. Large, clear headings for the sections and subsections. Provide an index and/or glossary of terms. Diagrams, tables, and illustrations are best used to summarize complex information. Pronunciation: Articulate and emphasize often keywords Do not use a monotonous tone of voice (maintain the presentation alive) Go over the buzz words (slang) Explain the definitions of the acronyms or key concepts of your specific industry Requirements for a catching presentation Outline What's the objective? Professional Sales Presentation 1. Contact information: Introduce yourself and the reason why you are doing the presentation. 2. Selling strategies: Outline target market, market size, sales cycle, ideal customer profile, list of current customers, and references. 3. Products and Demonstration: What kind of needs does it fulfill? Key features and benefits of the product Highlights of the product Most common customer questions about the product, and product updates Outline Before the Presentation... Concise length: The length of the presentation will vary depending on the target audience. Provide detailed demonstrations and information for a direct sales force. Provide a quick review of the key points at the end of the presentation. 4. Competition: Don't forget to include pricing Mention key competitors, including their strengths, weaknesses, and strategy 5. Pricing: Make sure to explain costs, offers, discounts, and differences on the pricing per product. 6. Collateral: Data sheets Brochures Laminates 7. Questions: Always ask if anybody have any question about the presentation. Increase sales of your product! Educate the sales force on the key features and benefits of the product, its advantages, and how to sell the product.