SEO Presentation
Transcript: SEO Presentation By Ahmed Elzemrany 16/08/2021 AGENDA AGENDA SEO Audit Competitor Analysis Action Plan How To Write a SEO Content By Nada Backlink Profile / Growth Hacking Why SEO Audit? SEO Audit "If you can’t measure it, you can’t improve it." Progress Your role to enure all this thing is working fine and finding issues and know how to solve it Progress Crawlability Crawlability You need to make sure that every important page of your website is accessible to search engine bots, and that all of the pages you do not want to be indexed are hidden from them. Make your robots.txt and XML sitemap work to your benefit and not against you by ensuring that they contain no errors. Site Architecture Site Architecture/Structure Efficient organization of the content on your site is a recipe for happy users and crawlers. You need to create SEO-friendly URLs, considering all the nuances, and attentively use a site checker to audit all of your website’s internal and external linking for various mistakes and incorrect redirects. On-page On-page Content is The King Content was crowned by the SEO community a long time ago and it continues to rule to this day. And being a blue-blooded element, it demands special care for itself and its courtiers – meta tags. You have to attend to bothersome duplicates, suboptimal titles, headers, and descriptions that suck the SEO energy out of your pages. Technical SEO Technical SEO “This page takes so long to load, but I will gladly wait,” said no one ever. Unoptimized visuals, poorly coded HTML, and moldy technology will drag you to the last SERP if you don’t start a preemptive war. Oh, and there is also mobile optimization, of course. HTTPS HTTPS NOT HTTP It is no wonder that HTTPS is a ranking factor that is becoming more and more significant since security is as important in cyberspace as it is in the offline world. Nowadays, it is not only necessary for the websites that request sensitive data but for pretty much everyone. Admittedly, moving your website to HTTPS smoothly and maintaining a secured protocol is a complicated business that requires vigilance International SEO International SEO For those cosmopolitan websites, we share a cautionary tale about a ferocious pack of SEO errors ready to tear your multilingual website to shreds. Setting the correct language to appear for the right audience and making the search engines to cooperate is a difficult endeavor where mistakes are very hard to dodge. Tools Tools required for the SEO audit process Google Analytics Google Search Console Google PageSpeed Insights Google’s Structured Data Testing Tool Ahrefs (7‑day trial) Screaming Frog Majestic Web Page Word Counter Competitor Analysis Competitor Analysis "Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats." Wikipedia Strengths Strengths - What does your competition do really well? -What are they known for? - What attracts customers to them? - Why do customers ultimately end up purchasing from your competitors? Or - Why user love their service or articles, etc... Weakness Weakness What do your competitors’ customers regularly complain about? What problems have you experienced when you “shopped” with them? What products or services should they offer but don’t? Opportunities Opportunities - Are your competitors doing anything that presents an opportunity for your small business? - Have they stopped carrying any products? - Have they changed any of their services? - Can you offer same products with lower prices? - Can you Write better Content? Action Plan Action Plan Make Your Action plan always depends on A/B Testing strategy Time Frame Time frames “Generally speaking, websites can see results in 4 to 6 months.” While it’s absolutely accurate to say there’s no set answer to how long it takes before you start seeing organic improvements from your SEO efforts Set Your Goals and KPIs Goals and KPIs Setting goals and KPIs is perhaps the most important part of creating an SEO strategy. You need to know where you want to end up so that you're able to both put in place a plan of action to get there but also to be able to measure your success and know when you've achieved your goals (as well as tracking your progress against these and knowing when it's time to pivot). But let's determine the difference between goals and KPIs because you really need to be setting both. Goals = The end outcome that you want to achieve KPIs = Metrics that demonstrate progress towards your goals Define Your Primary Keywords and Pillar Pages Keywords Structure Once you've set your goals and KPIs, it's time to head straight into keyword research and, primarily, define your site's primary keywords that you'll target with pillar pages. Backlink Profile What is a backlink? Backlinks A backlink can be either an internal
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