Corporate Video
Transcript: Production Practices working for a corporate client I am going to compare two videos, a professional, marketing one already on the Deaf Academy website and my own corporate video for the Academy. My video is about showing and encouraging new students to get involved and go to the Academy. By Jack Peter Task Three: Comparing Corporate and Promotional Videos The legal and ethical issues - this was to make sure it was accessible to everyone - both hearing and deaf people. I, therefore, used signing, voice-over and subtitles. There were issues with sorting out the subtitles because they were not clear enough to see. Originally they were white against the film, but I changed them so they could be seen clearly and looked like television subtitles by having a black background to the white text. The permission content forms were given out to the four students who were involved in the video interview and these were signed. The locations that I used were accessible areas for all academy students, the academy's marketing department having said I could film there when I made sure where I was allowed to film. My style is different from the Academy's video on the website because I filmed a lot of different locations in a more visual way of what life is like in Exeter, including the city, Princesshay, Cathedral and Quay on the Exe River. I use these clips to create a fast time lapse to show lots of people walking around in Exeter as it gives a professional look and makes Exeter look exciting. This would be to help the new students or families to not get bored or distracted from watching it so engaging the viewer. The technology and equipment that I used is the Sony camera which I borrowed from the LRC at Exeter College. I used the same style as the Academy one as their style is to film at the academy place all the time with the person signing. To make my corporate video look interesting I made use of filming at different locations, time lapses and when the person is explaining in the video something which has a visual link, I used this area. My video involved filming at recognisable locations in Exeter, the film technique of time lapse and interviews with four students, Javier, Sam, Chris and Joel. I also added images of the new building for the new Academy to use on the clips while the students were signing, I think this was successful and is an improvement to the Academy's video as there is more visual links to the signers' explanations. Production Processes Introduction The production practices that I carried out where to get permission for filming, asking the four students filmed to fill out permission forms to get involved in the filming for interviews about the Academy. Also I checked-in with the marketing department, their representative being Hattie Brember, at our meetings once a week. In our third meeting, after I made the video, we talked about the progress and changes the marketing department wanted for the video that I produced. From the start, I created a pre-production folder including storyboards, location reece, risk assessments etc. I also spent some time looking for the locations that I would use as the areas of interest to film. The areas I chose are public areas and also where, when I checked, I was allowed to film at the Academy. I filmed each student at different locations showing the inside and outside of the Academy so people would recognise where they are, e.g. in the kitchen, Academy field, study room and back garden. Some places, like the Cathedral where I filmed, I used time lapse to show lots of people walking around and the weather changing. I clarified content with the client by using Communication Support Workers for the meetings and used emails for any changes, arranging meeting for updates to see how the filming and editing was going etc. I made changes to improve the video from Hattie's feedback. That's it! http://www.exeterdeafacademy.ac.uk/college Legal and Ethical Issues
Prezi Present
Prezi Video
Prezi Design
