Direct Sales
Transcript: What? What? Why? Internal Our road to succes Why? How to use Facebook to get leads? GOAL! Results? Easy banking Direct Sales Team Results? External bannering 1 month contest dedicated to all Prepaid clients (active & inactive Several prizes to win: iPhones 6, Jet Air vouchers, fuel cards, Beat Solo headphone Supported by internal communication plan, including e-mails, PM, Facebook post and banners on BNPPF website A lot of Prepaid client have the card but don't use it The contest will also be an opportunity to boost the average spending of active clients Facebook ads Cards Launch tapijtcampagnes Cards acquisition Summer campaign Easy banking challenge EOY acquisition cards campaign Fully digital branch thanks to several supports: Easy boxes, leaflets, goodies, contest, multi-devices table, hostesses,... Prepaid Activation contest xxx Net increase of +35 PC banking contracts (vrg last 6 months: -1/month) Net increase of +173 Easy banking contracts during the action month ( vs +29 in November) Net increase of +218 active Easy banking customers in October (vs +89 in November) 623 participations to contest Constant increase of leads (demands) since the launch in mid-October Impressive cost diminution Pop-in Vilvoorde The Branch has to face a lot of servicing demands,allowing less opportunities for advise and sales. ING will close their branch Opportunity to boost our Easy banking app downloads Vilvoorde