App idea
Transcript: BookTalk The app for your literary needs Hello This is is BookTalk, the app that lets you snap photos of the cover of the books so you can get instant reviews for it from all over the Internet and much more. Every detail from the name of the author, to the publishing house, we got you covered. And if you read the book already, you can leave your own review so you can help others decide. INTRODUCTION Minimalist approach Logo and tagline Logo Logo is meant to represent both a speech bubble and a book cover, alluding to the thing you photo and the subsequent reviews. The tagline is a play on the famous saying "don't judge a book its cover", because , essentially, that's what you're doing by using this app. Color Scheme Visual identity The color palette revolves around blue, teal shades and white. It's meant to emphasize the calmness, introspection and simplicity of reading a book. It also stays in line with the minimalist approach, avoiding bright and strong colors. Target Group Target groups Analysis People that are avid readers Students, but everyone involved in the educational process is desired Social media users iDEALLY... ...OUR PERFECT USER PERSONA would be a young adult with superior studies that enjoys reading on a regular basis and is wiling to share their passion in an online community. coMPetitors At its core, BookTalk, is a "review" platform and it has to go against big names like: Market and competition Google- biggest search engine Goodreads- main competitor, acts like an aggregator of people's reviews Amazon- one of the biggest retailers of books, allowing reviews on its site ...booktalk is unique All of the aforementioned companies can find the books you want only by typing the actual name of the author or the book's itself. Sometimes that can prove a challenge especially when you're not used to other languages or cultures. BookTalk lets you snap a quick photo of the book's cover and all you need or want to know about the book is sitting in front of your eyes. Also, we want a bigger interaction between our users, allowing for liking, sharing and replying to others reviews. Despite all of this... pricing We want our app to be available for everyone, because we believe there is no price for what you love But we do have a donation button that can be found in the menu bar if you want to support us. KEY-WORD: ACCESSIBILITY The ad campaign will mainly take place online and the platforms we target to make ourselves seen are as follows: Advertising strategy Social media platforms for visibility (Facebook, Twitter, Instagram) Video sharing/streaming services for a more focused targeting (YouTube, TikTok) Influencers to promote us