BUSINESS ANALYSIS PRESENTATION
Transcript: BUSINESS ANALYSIS PRESENTATION STRENGTHS INTERNAL ANALYSIS VISION: To be the casual dining market leader – with strong brands in prime locations, flawlessly executed by the company and its franchisee partners. Vision: Our people are family, our guests become friends, and our competitors envy us. MISSION: We provide our guests with delicious eating, drinking and social experiences Mission: Only Fridays people serving Fridays food in Fridays restaurants. Losing market share to other competitors Recession Competition from already established local restaurants A slump in the economy reducing customers disposable income spent on eating out Increase in operating costs A possible rent increase Competitor lowering their prices and starting a price war with CYOB Another competitor coming up with a similar dining experience. New restaurants opening in the area where CYOB exists, area diners would have more options and they might chose other restaurants. Potential rising price of ingredients Finding new suppliers VISION: Burger King’s vision statement is “to be the most profitable QSR business, through a strong franchise system and great people, serving the best burgers in the world.” This vision statement directs Burger King to achieve leadership in the global quick service restaurant (QSR) industry or fast food industry. MISSION: Burger King’s mission statement is to “offer reasonably priced quality food, served quickly, in attractive, clean surroundings.” This mission statement indicates the kind of outputs expectable from the organization. MISSION Our Mission at CYOB is to woo our diners with an entertaining, personalized and customizable dining experience that surpasses their expectations with grand value through fresh, scrumptious, char grilled burgers that are grilled to perfection , prepared with high quality organic produce that is healthy for them, and leaves them feeling Inventive and prized. VISION We are focused on being the No. 1 progressive and modern char grilled burger market leader on delivering delicious, healthy and high-quality char grilled organic meaty goodness to our customers . We offer value to our customers by providing them the opportunity to craft their own burgers, the way they like it, prepared with high quality produce, giving them a sense of inventiveness and ownership in their meal and building relationships by serving them, the community and the foodie world. People adopting more to organic ingredients Demand for organic food is on a rise Growing market with a significant percentage of the target market still not aware that CYOB will exist. Increasing sales opportunities in take out business Trends related to eating healthier and offering more organic meat and salad. Lunch offer- save a euro per meal (a way to generate more traffic during slow times such as in the afternoon) CYOB takeaway service. The food market, while somewhat affected by economic downturns is somewhat immune because food in many forms is a basic necessity. COMPETITORS VISION: Be the #1 Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience. Family – We build our business relationships by serving each other, our customers and our communities, much as we do within our own families. Teamwork – We challenge ourselves and each other to succeed through teamwork, against shared goals and to be accountable for our responsibilities Opportunity – We create an entrepreneurial, ever-growing SUBWAY® community, increasing the opportunity for everyone. MISSION: Delight every customer so they want to tell their friends – with great value through fresh, delicious, made-to-order sandwiches, and an exceptional experience. Subway provide the tools and knowledge to allow entrepreneurs to compete successfully in the Fast Food industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made the way they want it. STANDARD INDUSTRIAL CLASSIFICATION CODE: A limited marketing budget to develop brand awareness. The struggle to continually appear to be cutting edge. Fairly new in the market. and not established No brand image yet Limited funds available We offer a product which is already available in the market Very high competition as the market is already saturated with burger joints Maintaining Food quality and Consistency with this new service style Our wait staff may create a weakness for CYOB, since we’re dependent on them for the personal service they provide to each table. We might face another weakness if we do not provide adequate employee training, such as showing wait staff how they should attend to tables or explaining to culinary personnel how we want food prepared and presented. not getting consistent supplies that result in menu items not being available. Chances of messing up the ingredients in the burgers as every burger is built on a new recipe invented by the diner. MISSION: Instead
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